Urban Decay Naked Mini Palettes for Pinterest

Urban Decay partnered with Pinterest to launch a first-of-its-kind campaign promoting their new Naked Mini Eye Shadow Palettes — Foxy, Sin, and Half-Baked. As the creative lead for this project, I developed the concept, pitched the idea and oversaw the execution of a custom, in-app visual quiz designed to help Pinners discover their “alter ego” and find the perfect palette match. The highly visual quiz experience took inspiration from mood board culture, creating a virtual collage effect that resonated with Urban Decay’s target audience.

At the conclusion of the quiz, Pinners were presented with their alter ego and a matching eye shadow palette, along with a direct link to shop the product. To further drive engagement and consideration, we collaborated with beauty creators Ofunne Amaka and Jaleesa Jaikaran, who developed custom makeup tutorials for each palette. These tutorials were seamlessly integrated into the quiz results page, offering Pinners personalized inspiration on how to use their matched products.

This innovative approach not only helped Pinners find their perfect palette but also blended interactive engagement with influencer-driven content, creating a cohesive and dynamic shopping experience. The campaign’s success garnered industry attention and was featured in AdWeek for its creative use of interactive quizzes and influencer integration to drive product discovery and purchase.