L’Oreal Fragrance Finder for Pinterest

In 2020, with stores closed due to the pandemic and holiday shopping shifting to digital platforms, L’Oreal approached Pinterest seeking a creative solution to engage shoppers. At the same time, Pinterest saw a notable increase in searches for fragrances, likely driven by the shift away from in-store shopping. These insights sparked the idea for the Luxury Fragrance Finder — an interactive, in-app quiz designed to match Pinners with the perfect fragrance for themselves, or as gifts.

As the lead creative, I developed the concept, pitched the idea, and oversaw its execution, including designing the final user experience. The quiz featured three iconic beauty brands — Armani, Viktor & Rolf, and YSL — and provided personizalied fragrance recommendations based on users’ preferences for ambiance, travel and fashion style. This solution not only addressed the challenges of holiday shopping during the pandemic, but also capitalized on the growing interest in fragrances online. By delivering a tailored, virtual shopping experience, we seamlessly connected Pinners to L’Oreal’s e-commerce sites, making holiday purchasing easy and accessible.

The success of this innovative partnership drew industry attention, with the campaign being featured in AdWeek as a standout example of how brands can creatively adapt to the digital-first shopping landscape.