Attain Visual Identity & Applications
Designing a visual identity for self-service purchase data platform
Attain is a permissioned purchase data platform providing measurement, activation and analytics solutions that empower marketers to drive impactful business outcomes.
I led the launch of Attain’s corporate and enterprise brand identity, creating a cohesive marketing website and comprehensive design system that brought the brand to life across sales collateral, experiential activations, investor pitch decks, SaaS tools, email campaigns and more.
Visual Identity
Web Design & Development
Sales & MarCollateral
Corporate Communications
Experiential
Email Marketing
Brand Identity
I crafted Attain’s visual identity by combining a distinctive logo, bold colors, clean typography and an illustrative style designed to leverage product UI and iconography, simplifying complex ideas for easy understanding.
A Simplified Look for Complex Ideas
The goal was to design a website that would showcase the power and credibility of Attain’s purchase data, while increasing awareness of its measurement, activation and analytics solutions. To accomplish this, I highlighted the key differentiators that set Attain apart from competitors and determined the most effective way to present those solutions.
I paired clear, concise messaging with visuals from Attain’s SaaS UI to break down complex concepts into easily digestible insights, creating a seamless and intuitive user experience.
Empowering Teams
To support Attain’s enterprise sales team, I developed a comprehensive suite of collateral, including presentation narratives, product one-sheets, customer emails and more. These materials were designed to clearly convey Attain’s unique solutions, combining strong messaging with bold visuals to simplify complex concepts and drive engagement with prospects.
Elevating Brand Presence
For Attain’s experiential strategy, I created collateral, signage and gifting elements for both owned and industry events. Each piece was designed to reflect the brand’s bold visual identity while clearly communicating key product solutions. From impactful event signage to thoughtfully branded gifts, these materials helped Attain stand out, engage attendees and leave a lasting impression at every touchpoint.
Strengthening Internal & Corporate Communications
To support Attain’s internal and corporate communications, I developed a range of materials including investor pitch decks, employee swag, new hire onboarding resources, assets for company-wide initiatives and more. This involved creating visually cohesive investor presentations that clearly articulated Attain’s value, designing onboarding guides and welcome gifts for new hires, and crafting content for company all-hands meetings and monthly employee newsletters. Each piece was tailored to reinforce Attain’s brand identity and foster a strong, unified company culture.
This work led to several significant outcomes:
Enhanced Brand Consistency: The cohesive design system and thoughtful crafted materials across sales, events and corporate communications ensured a unified brand presence, reinforcing Attain’s identity both internally and externally, from client interactions to employee engagement.
Improved Sales and Stakeholder Engagement: By delivering clear, visually compelling sales collateral, investor pitch decks and event signage, I empowered sales teams and leadership to communicate Attain’s value more effectively, leading to stronger connections with prospects, investors and industry peers.
Strengthened Company Culture: The development of onboarding guides, employee newsletters and all-hands materials contributed to a more engaged workforce, streamlining internal communications and fostering a sense of belonging and alignment with Attain’s mission and goals.